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Title:Reaching for the stars: An experimental study of the consumption value of social approval PDF Logo
Authors:Greiff, Matthias
Paetzel, Fabian
Issue Date:2012
Series/Report no.:Joint discussion paper series in economics 08-2012
Abstract:We present a theoretical model of a linear public good game in which heterogeneous players express social approval after observing contributions. The model explains how social approval is expressed and predicts positive contributions if subjects have a preference for social approval. Using a controlled laboratory experiment we test our model. In the experiment, subjects conduct computerized tasks that require substantial effort resulting in endowments from which contributions can be made to a linear public good. After observing others' contributions subjects express social approval. Our main hypothesis is that subjects have a preference for social approval so that the expression of social approval will increase contributions, even if reputation building is impossible. We vary the information available to subjects and investigate how this affects the expression of social approval and individual contributions. Our main finding is that the expression of social approval significantly increases contributions. However, the increase in contributions is smaller if additional information is provided, suggesting that social approval is more effective if subjects receive a noisy signal about others' contributions.
Subjects:experimental economics
linear public good games
non-monetary incentives
social approval
JEL:C72
C91
D71
D83
Document Type:Working Paper
Appears in Collections:MAGKS Joint Discussion Paper Series in Economics, Universität Marburg

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