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dc.contributor.authorAlmenberg, Johanen_US
dc.contributor.authorDreber, Annaen_US
dc.date.accessioned2012-02-15en_US
dc.date.accessioned2012-03-28T13:07:00Z-
dc.date.available2012-03-28T13:07:00Z-
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/10419/56240-
dc.description.abstractWe designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher ratings, although only from women. Disclosing the low price, by contrast, does not result in lower ratings. Our finding supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in turn shape a consumer's experience. In addition, our results suggest that men and women respond differently to attribute information concerning wine.en_US
dc.language.isoengen_US
dc.publisherEkonomiska Forskningsinst. Stockholmen_US
dc.relation.ispartofseriesSSE/EFI Working Paper Series in Economics and Finance 717en_US
dc.subject.jelC91en_US
dc.subject.jelD03en_US
dc.subject.jelD83en_US
dc.subject.jelM31en_US
dc.subject.ddc330en_US
dc.subject.keywordPrice-Quality Heuristicen_US
dc.subject.keywordAttribute Informationen_US
dc.subject.keywordRole of Expectationsen_US
dc.subject.keywordMarketingen_US
dc.subject.keywordBlind Tastingen_US
dc.subject.keywordWineen_US
dc.subject.stwWeinen_US
dc.subject.stwPreisen_US
dc.subject.stwProduktqualitäten_US
dc.subject.stwErwartungstheorieen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwTesten_US
dc.subject.stwUSAen_US
dc.titleWhen does the price affect the taste? Results from a wine experimenten_US
dc.typeWorking Paperen_US
dc.identifier.ppn59821738Xen_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:SSE/EFI Working Paper Series in Economics and Finance, EFI - The Economic Research Institute, Stockholm School of Economics

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