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Title:Prices, margins and liquidity constraints: Swedish newspapers 1990 - 1996 PDF Logo
Authors:Asplund, Marcus
Eriksson, Rickard
Strand, Niklas
Issue Date:2001
Series/Report no.:SSE/EFI Working Paper Series in Economics and Finance 470
Abstract:For Swedish newspaper firms, a market with high switching costs, the subscription market, and a market with low switching costs, the advertising market, are of approximately equal importance. When Sweden enters a deep recession, we find that liquidity constraints influence the pricing decision in the former, but not the latter market. This gives support to theories stressing the magnifying effect of liquidity constraints on the business cycle.
Subjects:Liquidity constraints
switching costs
price adjustment
newspaper industry
JEL:D43
E32
G33
L82
Document Type:Working Paper
Appears in Collections:SSE/EFI Working Paper Series in Economics and Finance, EFI - The Economic Research Institute, Stockholm School of Economics

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