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dc.contributor.authorBrandt, Thiemoen_US
dc.contributor.authorBresser, Rudi K. F.en_US
dc.date.accessioned2012-03-19en_US
dc.date.accessioned2012-03-26T15:31:27Z-
dc.date.available2012-03-26T15:31:27Z-
dc.date.issued2012en_US
dc.identifier.urihttp://hdl.handle.net/10419/56054-
dc.description.abstractInstitutions matter greatly in the development of competitive advantage. Different institutional strategies to manipulate and shape institutions are discussed in the literature. This paper aims at extending the existing conceptual model of membership strategy. Despite being referenced frequently, the concept of membership strategy is not well developed. This is surprising because what is referred to as membership strategy has become very popular in various industries. We propose and develop a theoretical model that explains a firm's opportunity to protect itself against dominant institutional pressures and, additionally, to create competitive advantage by implementing a consumer centric membership strategy. Practical examples are discussed to clarify theoretical interrelationships. The main illustrative case focuses on Blizzard Entertainment, an American developer and publisher of video games.en_US
dc.language.isoengen_US
dc.publisherFreie Univ., Fachbereich Wirtschaftswiss. Berlinen_US
dc.relation.ispartofseriesSchool of Business & Economics, Discussion Paper: Strategic Management 2012/7en_US
dc.subject.ddc650en_US
dc.subject.stwComputerspielen_US
dc.subject.stwSoftwareindustrieen_US
dc.subject.stwWettbewerbsstrategieen_US
dc.subject.stwBeziehungsmarketingen_US
dc.subject.stwMitgliedschaften_US
dc.subject.stwInteressenpolitiken_US
dc.subject.stwInstitutionalismusen_US
dc.subject.stwTheorieen_US
dc.subject.stwUSAen_US
dc.titleGaining insight into membership strategy: Competitive advantage by shaping institutionsen_US
dc.typeWorking Paperen_US
dc.identifier.ppn688817386en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:fubsbe:20127-
Appears in Collections:Diskussionsbeiträge, FB Wirtschaftswissenschaft, FU Berlin

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