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dc.contributor.authorTiwari, Rajnishen_US
dc.contributor.authorBuse, Stephanen_US
dc.contributor.authorHerstatt, Corneliusen_US
dc.date.accessioned2012-02-06en_US
dc.date.accessioned2012-02-17T13:35:35Z-
dc.date.available2012-02-17T13:35:35Z-
dc.date.issued2006en_US
dc.identifier.piurn:nbn:de:gbv:830-opus-3308en_US
dc.identifier.urihttp://hdl.handle.net/10419/55497-
dc.description.abstractMobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need/wish for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers.en_US
dc.language.isoengen_US
dc.publisherTechn. Univ. Hamburg-Harburg Hamburgen_US
dc.relation.ispartofseriesWorking Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 37en_US
dc.subject.ddc650en_US
dc.subject.keywordMobile Commerceen_US
dc.subject.keywordMobile Bankingen_US
dc.subject.keywordMobile Financial Servicesen_US
dc.subject.keywordMulti-channel Strategyen_US
dc.titleMobile banking as business strategy: Impact of mobile technologies on customer behaviour and its implications for banksen_US
dc.typeWorking Paperen_US
dc.identifier.ppn525656006en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:tuhtim:37-
Appears in Collections:Arbeitspapiere, Institut für Technologie- und Innovationsmanagement, TU Hamburg-Harburg

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