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Technische Universität Hamburg-Harburg (TUHH) >
Institut für Technologie- und Innovationsmanagement (TIM), Technische Universität Hamburg-Harburg >
Arbeitspapiere, Institut für Technologie- und Innovationsmanagement, TU Hamburg-Harburg >
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http://hdl.handle.net/10419/55448
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| Title: | | How to build a virtual community: Evidence from 7 cases  |
| Authors: | | Tietz, Robert Herstatt, Cornelius |
| Issue Date: | | 2007 |
| Series/Report no.: | | Working Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 46 |
| Abstract: | | Companies are starting to recognize the need to build a virtual community. They want to achieve a brought range of goals but face different, more demanding requirements when building a virtual community than do other providers. To give companies a guideline on how to establish their own virtual community we developed a process-model by means of an explorative case-study analysis. By looking into seven processes of how companies from the German hobby and leisure-products industry have built their virtual communities we gained many insights and derived a five-step process that can be used by companies to build a virtual community. |
| Document Type: | | Working Paper |
| Appears in Collections: | | Arbeitspapiere, Institut für Technologie- und Innovationsmanagement, TU Hamburg-Harburg
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