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dc.contributor.authorTiwari, Rajnishen_US
dc.contributor.authorHerstatt, Corneliusen_US
dc.date.accessioned2012-02-06en_US
dc.date.accessioned2012-02-17T13:32:28Z-
dc.date.available2012-02-17T13:32:28Z-
dc.date.issued2011en_US
dc.identifier.piurn:nbn:de:gbv:830-tubdok-11088en_US
dc.identifier.urihttp://hdl.handle.net/10419/55442-
dc.description.abstractAccess to lead markets is generally regarded as an important driver of the increasing globalization of innovation since these are considered to be early indicators for emerging customer needs. They are traditionally thought to exist in economies with high per capita income, sophisticated markets and high international visibility. We, however, propose that there is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature review to crystallize the need for an update/extension of the existing model to better reflect the changed ground realities and propose that factors such as voluminous markets, strong technological capabilities, and favorable government policies may be able to offset some of the disadvantages rooted in traditional deficiencies of developing economies. Engaging a developing country lead market may be useful for firms in securing better access to markets at the bottom of the economic pyramid, worldwide.en_US
dc.language.isoengen_US
dc.publisherTechn. Univ. Hamburg-Harburg Hamburgen_US
dc.relation.ispartofseriesWorking Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 64en_US
dc.subject.ddc650en_US
dc.subject.keywordLead Marketsen_US
dc.subject.keywordIndiaen_US
dc.subject.keywordGlobalization of Innovationen_US
dc.subject.keywordInternationalization of R&Den_US
dc.subject.keywordFrugal Innovationsen_US
dc.titleRole of "Lead Market" factors in globalization of innovation: Emerging evidence from India & its implicationsen_US
dc.typeWorking Paperen_US
dc.identifier.ppn665753365en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:tuhtim:64-
Appears in Collections:Arbeitspapiere, Institut für Technologie- und Innovationsmanagement, TU Hamburg-Harburg

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