|
EconStor >
GIGA German Institute of Global and Area Studies, Hamburg >
GIGA Working Papers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/54938
|
| | |
| Title: | | Perceptions of (micro)insurance in Southern Ghana: The role of information and peer effects  |
| Authors: | | Giesbert, Lena Steiner, Susan |
| Issue Date: | | 2011 |
| Series/Report no.: | | GIGA working papers 183 |
| Abstract: | | This article investigates the understandings and perceptions of (micro)insurance among lowincome people in southern Ghana, using evidence from four focus group discussions. It analyzes how the focus group participants think about various types of insurance - among them a micro life insurance product - and how their negative and/or positive evaluations have come about. The evidence indicates that (micro)insurance is mostly positively perceived by the participants of the focus group discussions. However, it is also found that many people's image of insurance is based on incomplete (and sometimes erroneous) information, or even on intuition. In addition, the experiences or opinions of peers turn out to be critical in shaping an individual's perception of insurance. These two factors potentially have a contagious effect, which can lead to unreasonably positive or overly negative ideas about (micro )insurance. Such ideas, in turn, can become detrimental to the further distribution of microinsurance. |
| Subjects: | | microinsurance risk management perception Ghana focus groups |
| JEL: | | G22 O16 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Publikationen von Forscherinnen und Forschern des GIGA Publikationen von Forscherinnen und Forschern des DIW GIGA Working Papers
|
| |
| | |
Download bibliographical data as:
BibTeX
|
| |
Share on:http://hdl.handle.net/10419/54938
|
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.
|