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http://hdl.handle.net/10419/54754
  

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dc.contributor.authorStühmeier, Torbenen_US
dc.contributor.authorWenzel, Tobiasen_US
dc.date.accessioned2012-01-16en_US
dc.date.accessioned2012-01-20T14:15:50Z-
dc.date.available2012-01-20T14:15:50Z-
dc.date.issued2012en_US
dc.identifier.isbn978-3-86304-040-6en_US
dc.identifier.urihttp://hdl.handle.net/10419/54754-
dc.description.abstractTelevision advertising levels in Europe are regulated according to the Audiovisual Service Media Directive where member states of the European Union usually impose stricter regulation on their Public Service Broadcasting (PSB) channels. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and advertisers in a duopoly framework where a public and a private broadcaster compete. If both broadcasters face the same advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership.en_US
dc.language.isoengen_US
dc.publisherDICE Düsseldorfen_US
dc.relation.ispartofseriesDICE discussion paper 41en_US
dc.subject.jelL82en_US
dc.subject.jelL13en_US
dc.subject.jelD43en_US
dc.subject.ddc330en_US
dc.subject.keywordmedia marketsen_US
dc.subject.keywordtwo-sided marketsen_US
dc.titleRegulating advertising in the presence of public service broadcastingen_US
dc.typeWorking Paperen_US
dc.identifier.ppn68317729Xen_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:dicedp:41-
Appears in Collections:DICE Discussion Paper, Düsseldorf Institute for Competition Economics (DICE)

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