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dc.contributor.authorEstrella Ramón, Antonia Mariaen_US
dc.contributor.authorJiménez Castillo, Daviden_US
dc.contributor.authorRuiz Real, José Luisen_US
dc.contributor.authorSánchez Pérez, Manuelen_US
dc.date.accessioned2012-01-11en_US
dc.date.accessioned2012-01-11T17:23:41Z-
dc.date.available2012-01-11T17:23:41Z-
dc.date.issued2012en_US
dc.identifier.citationInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 1135-2523 18 2012 1 87-99en_US
dc.identifier.urihttp://hdl.handle.net/10419/54658-
dc.description.abstractThis research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.en_US
dc.language.isospaen_US
dc.publisherAEDEM Vigoen_US
dc.subject.jelF13en_US
dc.subject.jelF14en_US
dc.subject.ddc330en_US
dc.subject.keywordinternationalizationen_US
dc.subject.keywordcompetitive advantageen_US
dc.subject.keywordexport intensityen_US
dc.subject.keywordagrifooden_US
dc.title¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadoraen_US
dc.typeArticleen_US
dc.identifier.ppn682740179en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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