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dc.contributor.authorEstrella Ramón, Antonia Mariaen_US
dc.contributor.authorJiménez Castillo, Daviden_US
dc.contributor.authorRuiz Real, José Luisen_US
dc.contributor.authorSánchez Pérez, Manuelen_US
dc.identifier.citationInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 1135-2523 18 2012 1 87-99en_US
dc.description.abstractThis research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.en_US
dc.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM) Vigoen_US
dc.subject.keywordcompetitive advantageen_US
dc.subject.keywordexport intensityen_US
dc.title¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadoraen_US
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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