Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54618 
Year of Publication: 
2008
Citation: 
[Journal:] IBSU Scientific Journal (IBSUSJ) [ISSN:] 1512-3731 [Volume:] 2 [Issue:] 2 [Publisher:] International Black Sea University [Place:] Tbilisi [Year:] 2008 [Pages:] 21-46
Publisher: 
International Black Sea University, Tbilisi
Abstract: 
Store Choice has been a subject of frequent research in the developed retail markets of the west. However, the retail sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very brisk pace. Many international retailers entering India and many Indian retailers in the organized segment are coming up with stores all across the western formats onto the Indian retail scene without actually evaluating the salience of various store attributes from the customer perspective. In light of this the purpose of this paper is to study the store choice criteria in the context of apparel retailing in India. Drawing from major global and Indian studies conducted in the past, this research has identified two dimensions, which in different combinations could create sustainable store choice and hence, store loyalty. These two dimensions are termed loyalty drivers and experience enhancers.
Subjects: 
store choice
store image
store attributes
shoppers' loyalty
apparel retailing
factor analysis
Document Type: 
Article

Files in This Item:
File
Size
921.19 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.