Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/54615
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dc.contributor.authorApil, Ali Rýzaen_US
dc.date.accessioned2012-01-11T16:57:51Z-
dc.date.available2012-01-11T16:57:51Z-
dc.date.issued2006en_US
dc.identifier.citationIBSU Scientific Journal (IBSUSJ) |c1512-3731 |v1 |y2006 |h1 |p22-38en_US
dc.identifier.urihttp://hdl.handle.net/10419/54615-
dc.description.abstractThe research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region. In the consequences of radical reforms to adopt free market system, consumers are exposed to a large variations of imported products more than ever before. Lack of consumer experience of particular products and inadequate product information and their producers resulted in the perception of the product's country-of-origin (COO) as the most important cue to assess the quality. This study analyses approaches toward foreign products, country of origin effect and the ethnocentric behavior of consumers of the selected countries. The study is a literature review of related studies in Azerbaijan, Bulgaria, Georgia, Russia and Turkey.en_US
dc.language.isoengen_US
dc.publisher|aInternational Black Sea University |cTbilisien_US
dc.subject.ddc330en_US
dc.subject.keywordConsumer Behavioren_US
dc.subject.keywordCountry of Originen_US
dc.subject.keywordEthnocentrismen_US
dc.subject.keywordDeveloping Countriesen_US
dc.subject.keywordInternational Marketingen_US
dc.subject.keywordBSECen_US
dc.subject.keywordAzerbaijanen_US
dc.subject.keywordBulgariaen_US
dc.subject.keywordGeorgiaen_US
dc.subject.keywordRussiaen_US
dc.subject.keywordTurkeyen_US
dc.titleForeign product perceptions and country of origin analysis across Black Sea: Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkeyen_US
dc.typeArticleen_US
dc.identifier.ppn644127406en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US

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