Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54615 
Authors: 
Year of Publication: 
2006
Citation: 
[Journal:] IBSU Scientific Journal (IBSUSJ) [ISSN:] 1512-3731 [Volume:] 1 [Issue:] 1 [Publisher:] International Black Sea University [Place:] Tbilisi [Year:] 2006 [Pages:] 22-38
Publisher: 
International Black Sea University, Tbilisi
Abstract: 
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region. In the consequences of radical reforms to adopt free market system, consumers are exposed to a large variations of imported products more than ever before. Lack of consumer experience of particular products and inadequate product information and their producers resulted in the perception of the product's country-of-origin (COO) as the most important cue to assess the quality. This study analyses approaches toward foreign products, country of origin effect and the ethnocentric behavior of consumers of the selected countries. The study is a literature review of related studies in Azerbaijan, Bulgaria, Georgia, Russia and Turkey.
Subjects: 
Consumer Behavior
Country of Origin
Ethnocentrism
Developing Countries
International Marketing
BSEC
Azerbaijan
Bulgaria
Georgia
Russia
Turkey
Document Type: 
Article

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