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dc.contributor.authorMedina Molina, Cayetanoen_US
dc.contributor.authorRufín Moreno, Ramónen_US
dc.contributor.authorRey Moreno, Manuelen_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) 1135-2523 17 2011 1 57-73en_US
dc.description.abstractThe present research focuses on the differences that the tourists' belonging to two unlike cultural groups - i.e., low uncertainty avoidance individualists versus high uncertainty avoidance collectivists - imposes on the performance of the model explaining the generation of satisfaction and loyalty by tourists. The hypothetical effect of mediating or moderating variables on the relationship between satisfaction and loyalty is also addressed. Specifically the role of consumers' adjusted expectations as mediating the relationship between satisfaction and loyalty is included in the cognitive-affective explanatory model used in the research. Some results are found that show relevant differences in the behavior of the individuals pertaining to each of the groups considered.en_US
dc.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM) Vigoen_US
dc.subject.keywordadjusted expectationsen_US
dc.subject.keywordcultural groupsen_US
dc.titleEl papel moderador de la cultura en la generacion de statisfacción y lealtaden_US
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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