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dc.contributor.authorGil-Lafuente, Anna Maríaen_US
dc.contributor.authorLuis-Bassa, Carolinaen_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) 1135-2523 17 2011 2 15-32en_US
dc.description.abstractAll the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers internally? How each area does influences in the innovation process? This paper presents the model of logical inferences, linking the interference of each area of the company over another in terms of client's information in order to adjust CRM strategies to meet the expectations and adding valueen_US
dc.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM) Vigoen_US
dc.subject.keywordcustomer relationship managementen_US
dc.subject.keywordcustomer centered strategic innovationen_US
dc.subject.keywordinference modelsen_US
dc.titleLa innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRMen_US
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