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Asociación Europea de Dirección y Economia de la Empresa, Vigo >
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/54547
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Full metadata record
| DC Field | | Value | | Language |
| dc.contributor.author | | Gil-Lafuente, Anna María | | en_US |
| dc.contributor.author | | Luis-Bassa, Carolina | | en_US |
| dc.date.accessioned | | 2011-08-11 | | en_US |
| dc.date.accessioned | | 2012-01-10T14:16:36Z | | - |
| dc.date.available | | 2012-01-10T14:16:36Z | | - |
| dc.date.issued | | 2011 | | en_US |
| dc.identifier.citation | | Investigaciones europeas de dirección de la empresa (IEDEE) 1135-2523 17 2011 2 15-32 | | en_US |
| dc.identifier.uri | | http://hdl.handle.net/10419/54547 | | - |
| dc.description.abstract | | All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers internally? How each area does influences in the innovation process? This paper presents the model of logical inferences, linking the interference of each area of the company over another in terms of client's information in order to adjust CRM strategies to meet the expectations and adding value | | en_US |
| dc.language.iso | | spa | | en_US |
| dc.publisher | | | | en_US |
| dc.subject.jel | | M31 | | en_US |
| dc.subject.jel | | C69 | | en_US |
| dc.subject.ddc | | 330 | | en_US |
| dc.subject.keyword | | customer relationship management | | en_US |
| dc.subject.keyword | | CRM | | en_US |
| dc.subject.keyword | | innovation | | en_US |
| dc.subject.keyword | | customer centered strategic innovation | | en_US |
| dc.subject.keyword | | CCSI | | en_US |
| dc.subject.keyword | | inference models | | en_US |
| dc.title | | La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM | | en_US |
| dc.type | | Article | | en_US |
| dc.identifier.ppn | | 665768737 | | en_US |
| dc.rights | | http://www.econstor.eu/dspace/Nutzungsbedingungen | | en_US |
| Appears in Collections: | | Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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