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dc.contributor.authorMartelo Landroguez, Silviaen_US
dc.contributor.authorBarroso Castro, Carmenen_US
dc.contributor.authorCepeda Carrión, Gabrielen_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) 1135-2523 17 2011 2 69-87en_US
dc.description.abstractThe aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to give the creation of superior customer value as a result. Our research question is if the customer requires a superior value, how the firm has to combine the extant capabilities to offer them this superior value? We advance that the interaction among the three proposed capabilities constitutes a capability.en_US
dc.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM) Vigoen_US
dc.subject.keywordcustomer valueen_US
dc.subject.keywordmarket orientationen_US
dc.subject.keywordknowledge processesen_US
dc.subject.keywordcustomer relationship managementen_US
dc.titleCreando capacidades que aumenten el valor para el clienteen_US
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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