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Title:Importancia del sitio web en la banca online: Influencia sobre la conianza PDF Logo
Authors:López Miguens, M. J.
Rodríguez Comesaña, L.
González Vázquez, E.
Issue Date:2010
Citation:[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 16 [Year:] 2010 [Issue:] 3 [Pages:] 85-106
Abstract:This paper examines the impact of the quality of the financial website in the generation of trust that users of the Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both constructs and that it will allow to verify if the design, navigation structure and the information contained on the site favor in the user the appearance of the confidence online, understood this in terms of reliability and safety and privacy. For contrast we have formulated a causal model.
Subjects:website quality
trust
Internet
financial institution
structural equations
JEL:M31
Document Type:Article
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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