|
EconStor >
Asociación Europea de Dirección y Economia de la Empresa, Vigo >
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/54457
|
| | |
| Title: | | Influencia en las reacciones competitiv de las características de la acción y del liderazgao de la empresa  |
| Authors: | | Otero Neira, M. C. Varela Neira, M. C. |
| Issue Date: | | 2008 |
| Citation: | | [Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 14 [Year:] 2008 [Issue:] 1 [Pages:] 33-50 |
| Abstract: | | The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies. |
| Subjects: | | rivalry competitive interaction competitive behavior competitive orientation action-reaction dichotomy |
| Document Type: | | Article |
| Appears in Collections: | | Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
|
| |
| | |
Download bibliographical data as:
BibTeX
|
| |
Share on:http://hdl.handle.net/10419/54457
|
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.
|