EconStor >
Asociación Europea de Dirección y Economia de la Empresa, Vigo >
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) >

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10419/54457
  
Title:Influencia en las reacciones competitiv de las características de la acción y del liderazgao de la empresa PDF Logo
Authors:Otero Neira, M. C.
Varela Neira, M. C.
Issue Date:2008
Citation:[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 14 [Year:] 2008 [Issue:] 1 [Pages:] 33-50
Abstract:The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies.
Subjects:rivalry
competitive interaction
competitive behavior
competitive orientation
action-reaction dichotomy
Document Type:Article
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

Files in This Item:
File Description SizeFormat
66399716X.pdf278.95 kBAdobe PDF
No. of Downloads: Counter Stats
Download bibliographical data as: BibTeX
Share on:http://hdl.handle.net/10419/54457

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.