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Title:Factores determinantes de las influencias familiares en el comportamiento de compra: Un enfoque desde la perspectiva del joven adulto PDF Logo
Authors:Bravo Gil, R.
Fraj Andrés, E.
Martínez Salinas, Eva
Issue Date:2006
Citation:[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Year:] 2006 [Issue:] 2 [Pages:] 91-105
Abstract:In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate regression analyses. Main results show that participation of the young adult in family decision making fosters family influences both on the informational and normative nature and also on its effects on skills, preferences and attitudes. Moreover, family influences on young adult's consumption are more likely developed in private consumption goods than in public ones.
Subjects:consumer behaviour
family influences
intergenerational influences
family communication
Document Type:Article
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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