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Title:Análisis sectorial de los recursos intangibles: Implicaciones estratégicas para bienes y servicos PDF Logo
Authors:Juste, V. Bordonaba
Palacios, L Lucia
Redondo, Y. Polo
Issue Date:2006
Citation:[Journal:] Investigaciones europeas de dirección de la empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Year:] 2006 [Issue:] 2 [Pages:] 13-33
Abstract:Intangible resources management is a relevant issue in Marketing and Management perspectives because these resources provide companies with competitive advantages (Caves, 1996; Srivastava, Fahey and Christensen, 2001). Intangible resources management is considered a strategic key question in franchising. This research analyzes the factors that influence on the intangible assets transmission from the franchisor to new franchisees through an initial fee payment. Because of intangible asset accumulation differs among sectors (Knott, Bryce and Posen, 2003), this research examines the difference of these factors depending on if the franchise company does business in the service sector or in retailing.
Subjects:intangible assets
retailing
service sector
resouce-based view
Document Type:Article
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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