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dc.contributor.authorJuste, V. Bordonabaen_US
dc.contributor.authorPalacios, L Luciaen_US
dc.contributor.authorRedondo, Y. Poloen_US
dc.date.accessioned2011-07-01en_US
dc.date.accessioned2012-01-10T14:03:08Z-
dc.date.available2012-01-10T14:03:08Z-
dc.date.issued2006en_US
dc.identifier.citationInvestigaciones europeas de dirección de la empresa (IEDEE) 1135-2523 12 2006 2 13-33en_US
dc.identifier.urihttp://hdl.handle.net/10419/54378-
dc.description.abstractIntangible resources management is a relevant issue in Marketing and Management perspectives because these resources provide companies with competitive advantages (Caves, 1996; Srivastava, Fahey and Christensen, 2001). Intangible resources management is considered a strategic key question in franchising. This research analyzes the factors that influence on the intangible assets transmission from the franchisor to new franchisees through an initial fee payment. Because of intangible asset accumulation differs among sectors (Knott, Bryce and Posen, 2003), this research examines the difference of these factors depending on if the franchise company does business in the service sector or in retailing.en_US
dc.language.isospaen_US
dc.publisherAEDEM Vigoen_US
dc.subject.ddc330en_US
dc.subject.keywordintangible assetsen_US
dc.subject.keywordretailingen_US
dc.subject.keywordservice sectoren_US
dc.subject.keywordresouce-based viewen_US
dc.titleAnálisis sectorial de los recursos intangibles: Implicaciones estratégicas para bienes y servicosen_US
dc.typeArticleen_US
dc.identifier.ppn663469023en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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