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dc.contributor.authorMarzo Navarro, Mercedesen
dc.contributor.authorPedraja Iglesias, Martaen
dc.contributor.authorRivera Torres, P.en
dc.date.accessioned2011-07-06-
dc.date.accessioned2012-01-10T14:02:48Z-
dc.date.available2012-01-10T14:02:48Z-
dc.date.issued2006-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v12|h3|nAcademia Europea de Dirección y Economia de la Empresa (AEDEM)|lVigo|y2006|p151-166en
dc.identifier.urihttp://hdl.handle.net/10419/54365-
dc.description.abstractGlobalisation, competition and market saturation have caused a growing interest in firms to develop Relationship Marketing. It is therefore fundamental to determine the kind of customer who values the benefits derived from the application of a relationship strategy by the organisation and who, in correspondence, is willing to voluntarily develop behaviours that may help the organisation to reach its objectives. The results obtained show that relationship benefits are valued more positively by older customers, and these customers are those who are willing to co-operate in the adequate distribution of the service. For its part, gender shows its influence through loyalty.en
dc.language.isospaen
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen
dc.subject.ddc330en
dc.subject.keywordbenefitsen
dc.subject.keywordsatisfactionen
dc.subject.keywordcommitment to the organisationen
dc.subject.keywordvoluntary behavioursen
dc.subject.keywordsocio-demographic variablesen
dc.titleValoración de los resustados organizacionales derivados del marketing relacional atendiendo a las características del cliente (1)-
dc.typeArticleen
dc.identifier.ppn663651190en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume12en
econstor.citation.issue3en
econstor.citation.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM)en
econstor.citation.publisherplaceVigoen
econstor.citation.year2006en
econstor.citation.startpage151en
econstor.citation.endpage166en

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