Please use this identifier to cite or link to this item:
https://hdl.handle.net/10419/54365
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Marzo Navarro, Mercedes | en |
dc.contributor.author | Pedraja Iglesias, Marta | en |
dc.contributor.author | Rivera Torres, P. | en |
dc.date.accessioned | 2011-07-06 | - |
dc.date.accessioned | 2012-01-10T14:02:48Z | - |
dc.date.available | 2012-01-10T14:02:48Z | - |
dc.date.issued | 2006 | - |
dc.identifier.citation | |aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v12|h3|nAcademia Europea de Dirección y Economia de la Empresa (AEDEM)|lVigo|y2006|p151-166 | en |
dc.identifier.uri | http://hdl.handle.net/10419/54365 | - |
dc.description.abstract | Globalisation, competition and market saturation have caused a growing interest in firms to develop Relationship Marketing. It is therefore fundamental to determine the kind of customer who values the benefits derived from the application of a relationship strategy by the organisation and who, in correspondence, is willing to voluntarily develop behaviours that may help the organisation to reach its objectives. The results obtained show that relationship benefits are valued more positively by older customers, and these customers are those who are willing to co-operate in the adequate distribution of the service. For its part, gender shows its influence through loyalty. | en |
dc.language.iso | spa | en |
dc.publisher | |aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigo | en |
dc.subject.ddc | 330 | en |
dc.subject.keyword | benefits | en |
dc.subject.keyword | satisfaction | en |
dc.subject.keyword | commitment to the organisation | en |
dc.subject.keyword | voluntary behaviours | en |
dc.subject.keyword | socio-demographic variables | en |
dc.title | Valoración de los resustados organizacionales derivados del marketing relacional atendiendo a las características del cliente (1) | - |
dc.type | Article | en |
dc.identifier.ppn | 663651190 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
econstor.citation.journaltitle | Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) | en |
econstor.citation.issn | 1135-2523 | en |
econstor.citation.volume | 12 | en |
econstor.citation.issue | 3 | en |
econstor.citation.publisher | Academia Europea de Dirección y Economia de la Empresa (AEDEM) | en |
econstor.citation.publisherplace | Vigo | en |
econstor.citation.year | 2006 | en |
econstor.citation.startpage | 151 | en |
econstor.citation.endpage | 166 | en |
Files in This Item:
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.