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dc.contributor.authorWeiwei, Zhangen_US
dc.contributor.authorPeiyi, Huangen_US
dc.date.accessioned2011-11-25T15:21:03Z-
dc.date.available2011-11-25T15:21:03Z-
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/10419/52327-
dc.description.abstractSocial Networking Sites (SNSs) have been proliferating and growing in popularity worldwide throughout the past few years, which have received significant interest from researchers. Previous literatures on Internet suggest that offline social trust influences online perceptions and behaviors, and there is linkage between trust and self-disclosure in face-to-face context. Adopting the Uses and Gratifications perspective as the theoretical foundation, this exploratory study aimed to address the roles that motivations of SNSs use and offline social trust play in predicting levels of self-disclosure on SNSs. Taking 640 snowballing sampling on Renren.com, the study found that there was an instrumental orientation of SNSs use among China's college students. Social interaction, self-image building and information seeking were three major motivations when college students use SNSs. As expected, the results also indicated that motivations of SNS use and offline social trust play a more important role in predicting self-disclosure on SNSs than demographics. This exploratory study gives an empirical insight in the influence of motivations of SNSs use and offline social trust on self-disclosure online.en_US
dc.language.isoengen_US
dc.publisherITS Taipeien_US
dc.relation.ispartofseries8th International Telecommunications Society (ITS) Asia-Pacific Regional Conference, Taiwan, 26 - 28 June, 2011: Convergence in the Digital Ageen_US
dc.subject.ddc330en_US
dc.subject.keywordSocial Networking Sitesen_US
dc.subject.keywordMotivationsen_US
dc.subject.keywordSelf-disclosureen_US
dc.subject.keywordOffline Social Trusten_US
dc.titleHow motivations of SNSs use and offline social trust affect college students' self-disclosure on SNSs: An investigation in Chinaen_US
dc.typeConference Paperen_US
dc.identifier.ppn672965674en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:itsp11:52327-
Appears in Collections:8th Asia-Pacific Regional ITS Conference, Taipei 2011

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