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dc.contributor.authorSrinuan, Chalitaen_US
dc.contributor.authorSrinuan, Pratompongen_US
dc.contributor.authorBohlin, Eriken_US
dc.date.accessioned2011-11-25T15:21:02Z-
dc.date.available2011-11-25T15:21:02Z-
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/10419/52326-
dc.description.abstractMobile Internet is growing around the world without exception for developing countries like Thailand by passing the poor legacy wired infrastructure. This study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determining factors to explain the probability that individual consumer will use mobile Internet? The discrete choice model is employed to empirically examine whether the service and application attributes, socio-economic variables and service provider has systematic link with the decision of consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand is used for the analysis. Based on the findings, fixed telephony, e-mail, age, area of living and mobile operator are recognized as the strongest determinants for mobile Internet adoption. The findings suggest that the mobile Internet becomes an alternative technology to bridge the digital divide since a group of people who have no fixed Internet connection at home they can connect the Internet via mobile Internet. As such, telecom regulator and policy makers need to consider the policies regarding to infrastructure investment frequency allocation, content and application development and competition in order to stimulate the growth of mobile Internet adoption and close the digital divide within country.en_US
dc.language.isoengen_US
dc.publisherITS Taipeien_US
dc.relation.ispartofseries8th International Telecommunications Society (ITS) Asia-Pacific Regional Conference, Taiwan, 26 - 28 June, 2011: Convergence in the Digital Ageen_US
dc.subject.ddc330en_US
dc.subject.keywordMobile Interneten_US
dc.subject.keyworddigital divideen_US
dc.subject.keyworddeveloping countryen_US
dc.titleAn analysis of mobile internet service in Thailand: Implications for bridging digital divideen_US
dc.typeConference Paperen_US
dc.identifier.ppn673076342en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:itsp11:52326-
Appears in Collections:8th Asia-Pacific Regional ITS Conference, Taipei 2011

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