EconStor >
International Telecommunications Society (ITS) >
8th Asia-Pacific Regional ITS Conference, Taipei 2011 >

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10419/52326
  
Title:An analysis of mobile internet service in Thailand: Implications for bridging digital divide PDF Logo
Authors:Srinuan, Chalita
Srinuan, Pratompong
Bohlin, Erik
Issue Date:2011
Series/Report no.:8th International Telecommunications Society (ITS) Asia-Pacific Regional Conference, Taiwan, 26 - 28 June, 2011: Convergence in the Digital Age
Abstract:Mobile Internet is growing around the world without exception for developing countries like Thailand by passing the poor legacy wired infrastructure. This study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determining factors to explain the probability that individual consumer will use mobile Internet? The discrete choice model is employed to empirically examine whether the service and application attributes, socio-economic variables and service provider has systematic link with the decision of consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand is used for the analysis. Based on the findings, fixed telephony, e-mail, age, area of living and mobile operator are recognized as the strongest determinants for mobile Internet adoption. The findings suggest that the mobile Internet becomes an alternative technology to bridge the digital divide since a group of people who have no fixed Internet connection at home they can connect the Internet via mobile Internet. As such, telecom regulator and policy makers need to consider the policies regarding to infrastructure investment frequency allocation, content and application development and competition in order to stimulate the growth of mobile Internet adoption and close the digital divide within country.
Subjects:Mobile Internet
digital divide
developing country
Document Type:Conference Paper
Appears in Collections:8th Asia-Pacific Regional ITS Conference, Taipei 2011

Files in This Item:
File Description SizeFormat
673076342.pdf460.97 kBAdobe PDF
No. of Downloads: Counter Stats
Download bibliographical data as: BibTeX
Share on:http://hdl.handle.net/10419/52326

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.