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dc.contributor.authorJeanjean, Fran├žoisen_US
dc.date.accessioned2011-11-24T11:14:22Z-
dc.date.available2011-11-24T11:14:22Z-
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/10419/52214-
dc.description.abstractThis paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the Spokes Model which is an economic model based on horizontal differentiation among firms. The model input data (firms' revenues, number of subscribers and profits) are provided by Merill Lynch, Bank of America. The well-known correlation between Net Promoter Score and Revenues is weaker and arises from the previous correlation. The same is true of the correlation between Net Promoter Score and Profits.en_US
dc.language.isoengen_US
dc.publisherITS Budapesten_US
dc.relation.ispartofseries22nd European Regional Conference of the International Telecommunications Society (ITS2011), Budapest, 18 - 21 September, 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issuesen_US
dc.subject.jelD11en_US
dc.subject.jelD43en_US
dc.subject.jelL13en_US
dc.subject.jelL96en_US
dc.subject.jelM31en_US
dc.subject.ddc330en_US
dc.subject.keywordNet Promoter Scoreen_US
dc.subject.keywordrecommend intentionen_US
dc.subject.keywordcustomer satisfactionen_US
dc.subject.keywordconsumer's Willingness to Payen_US
dc.titleHigh correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)en_US
dc.typeConference Paperen_US
dc.identifier.ppn672533057en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:itse11:52214-
Appears in Collections:22nd European Regional ITS Conference, Budapest 2011

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