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Title:From industry norms on full costing to ecologies: On pricing principles in telecom PDF Logo
Authors:Westelius, Alf
Issue Date:2011
Series/Report no.:22nd European Regional Conference of the International Telecommunications Society (ITS2011), Budapest, 18 - 21 September, 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues
Abstract:Is pricing of ICT-intense offerings following classical paths of pricing, or are they losing ground? Is pricing in telecom based on costing, customer value or something else? Who participates in creating the offerings that meet the end customers? And how is revenue distributed among participating actors? In this article, the ecology concept, with collaboration among independent actors in creating offerings, is explored in an attempt to find a way of analysing the complex web of interaction and determine the connection of pricing to costing and customer value. Three cases are analysed to demonstrate the approach and to draw tentative conclusions regarding pricing in telecom.
Subjects:pricing ecologies
revenue distribution
Document Type:Conference Paper
Appears in Collections:22nd European Regional ITS Conference, Budapest 2011

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