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dc.contributor.authorBalcombe, Kelvinen_US
dc.contributor.authorFraser, Iainen_US
dc.contributor.authordi Falco, Salvatoreen_US
dc.date.accessioned2011-10-21T16:53:34Z-
dc.date.available2011-10-21T16:53:34Z-
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/10419/50635-
dc.description.abstractIn this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify a strong preference on the part of respondents to avoid a basket of goods containing a mix of foods with any 'Red' lights. We have also found that consumers have a hierarchy of importance in terms of perception of the various nutrients examined and clear behavioural differences associated with particular socio-economic characteristics confirming early research on the use of nutrition labels. Overall our results indicate significant heterogeneity in the attitudes and responses of consumers to food labels within and across socioeconomic strata in terms of the magnitude of WTP.en_US
dc.language.isoengen_US
dc.publisherUniv. of Kent, School of Economics Canterburyen_US
dc.relation.ispartofseriesSchool of Economics discussion papers 09,15en_US
dc.subject.jelI18en_US
dc.subject.jelC35en_US
dc.subject.jelQ18en_US
dc.subject.ddc330en_US
dc.subject.keywordnutrientsen_US
dc.subject.keywordtraffic light systemen_US
dc.subject.keywordchoice experimenten_US
dc.subject.keywordBayesian mixed logiten_US
dc.subject.stwLebensmittelbelastungen_US
dc.subject.stwKontrolleen_US
dc.subject.stwProduktinformationen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwWillingness to payen_US
dc.subject.stwGro├čbritannienen_US
dc.titleTraffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and priceen_US
dc.typeWorking Paperen_US
dc.identifier.ppn611460769en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
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