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dc.contributor.authorBalcombe, Kelvinen_US
dc.contributor.authorFraser, Iainen_US
dc.contributor.authordi Falco, Salvatoreen_US
dc.description.abstractIn this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify a strong preference on the part of respondents to avoid a basket of goods containing a mix of foods with any 'Red' lights. We have also found that consumers have a hierarchy of importance in terms of perception of the various nutrients examined and clear behavioural differences associated with particular socio-economic characteristics confirming early research on the use of nutrition labels. Overall our results indicate significant heterogeneity in the attitudes and responses of consumers to food labels within and across socioeconomic strata in terms of the magnitude of WTP.en_US
dc.publisherUniv. of Kent, School of Economics Canterburyen_US
dc.relation.ispartofseriesSchool of Economics discussion papers 09,15en_US
dc.subject.keywordtraffic light systemen_US
dc.subject.keywordchoice experimenten_US
dc.subject.keywordBayesian mixed logiten_US
dc.subject.stwWillingness to payen_US
dc.titleTraffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and priceen_US
dc.typeWorking Paperen_US
Appears in Collections:School of Economics Discussion Papers, University of Kent

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