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Title:Disentangeling gut feeling: Assessing the integrity of social entrepreneurs PDF Logo
Authors:Achleitner, Ann-Kristin
Lutz, Eva
Mayer, Judith
Spiess-Knafl, Wolfgang
Issue Date:2011
Series/Report no.:CEFS working paper series 2011-03
Abstract:This paper analyzes how social investors evaluate the integrity of social entrepreneurs. Based on an experiment with 40 professionals and 40 students, we investigate how five attributes of the entrepreneur contribute to the assessment of integrity. These attributes are the entrepreneur's personal experience, professional background, voluntary accountability efforts, reputation and awards/fellowships granted to the entrepreneur. We find that social investors focus largely on voluntary accountability efforts of the entrepreneur and the entrepreneur's reputation when judging integrity. For an overall positive judgment of integrity, it was sufficient if either reputation or voluntary accountability efforts of the entrepreneur were high. By comparing professionals with students, we show that experience leads to a simpler decision model focusing on key attributes.
Subjects:social entrepreneur
social investor
integrity
conjoint analysis
venture philanthropy
JEL:M13
M14
Document Type:Working Paper
Appears in Collections:CEFS Working Paper Series, Center for Entrepreneurial and Financial Studies, Technische Universität München

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