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dc.contributor.authorDiffney, Seánen_US
dc.contributor.authorLyons, Seánen_US
dc.contributor.authorValeri, Laura Malaguzzien_US
dc.date.accessioned2011-09-30T10:00:03Z-
dc.date.available2011-09-30T10:00:03Z-
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/10419/50123-
dc.description.abstractIn this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased self-reported interest in energy efficiency and awareness of behaviours that curb natural gas consumption. However we do not find any positive effect of the campaign on self-reported energy-saving behaviours.en_US
dc.language.isoengen_US
dc.publisherESRI Dublinen_US
dc.relation.ispartofseriesESRI working paper 280en_US
dc.subject.jelQ48en_US
dc.subject.jelQ41en_US
dc.subject.ddc330en_US
dc.subject.keywordenergy efficiency policyen_US
dc.subject.keywordadvertisingen_US
dc.subject.keywordIrelanden_US
dc.subject.keywordnatural gasen_US
dc.subject.stwEnergiepolitiken_US
dc.subject.stwEnergiesparenen_US
dc.subject.stwEnergieeffizienzen_US
dc.subject.stwWerbungen_US
dc.subject.stwErdgasen_US
dc.subject.stwNachfrageen_US
dc.subject.stwIrlanden_US
dc.titleAdvertising to boost energy efficiency: The power of one campaign and natural gas consumptionen_US
dc.typeWorking Paperen_US
dc.identifier.ppn594061377en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:ESRI Working Papers, The Economic and Social Research Institute (ESRI)

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