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dc.contributor.authorPestek, Almiren_US
dc.contributor.authorNikolic, Aleksandraen_US
dc.date.accessioned2011-08-25en_US
dc.date.accessioned2011-09-05T12:45:04Z-
dc.date.available2011-09-05T12:45:04Z-
dc.date.issued2011en_US
dc.identifier.citationUTMS Journal of Economics 1857-6982 2 2011 1 89-100en_US
dc.identifier.urihttp://hdl.handle.net/10419/49227-
dc.description.abstractThe existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of effort and mobilize several players in order to build a modern and attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into the role of indigenous traditional products that can have a significant impact on the overall effects of tourist offer. The goal of the paper is to present an innovative approach to building a modern brand and tourist product of the City of Mostar, as a unique tourist destination that is founded on authentic, traditional products and the way of life. The paper is based on the research conducted in 2010 through in-depth interviews with players involved in tourism development and players in the tourism industry.en_US
dc.language.isoengen_US
dc.publisherUniversity of Tourism and Management Skopjeen_US
dc.subject.ddc330en_US
dc.subject.keywordtourist destinationen_US
dc.subject.keywordbrandingen_US
dc.subject.keywordimageen_US
dc.subject.keywordtraditional fooden_US
dc.titleRole of tradtional food in tourist destination image building: Example of the city of Mostaren_US
dc.typeArticleen_US
dc.identifier.ppn667027092en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
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