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dc.contributor.authorBakic, Ognjenen_US
dc.contributor.authorHrabrovski-Tomic, Evaen_US
dc.contributor.authorMuhi, Belaen_US
dc.contributor.authorKovacevic, Jelenaen_US
dc.identifier.citationUTMS Journal of Economics 1857-6982 1 2010 2 17-25en_US
dc.description.abstractDuring recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).en_US
dc.publisherUniversity of Tourism and Management Skopjeen_US
dc.subject.keywordmega trends in tourismen_US
dc.subject.keywordtourism marketen_US
dc.subject.keywordmarketing in tourismen_US
dc.subject.keywordmanagement in tourism .en_US
dc.titleMarketing and management implementation on megatrends in modern tourismen_US
Appears in Collections:UTMS Journal of Economics

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