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Title:Marketing and management implementation on megatrends in modern tourism PDF Logo
Authors:Bakic, Ognjen
Hrabrovski-Tomic, Eva
Muhi, Bela
Kovacevic, Jelena
Issue Date:2010
Citation:[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 1 [Year:] 2010 [Issue:] 2 [Pages:] 17-25
Abstract:During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).
Subjects:mega trends in tourism
tourism market
marketing in tourism
management in tourism .
Document Type:Article
Appears in Collections:UTMS Journal of Economics

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