|
EconStor >
University of Finance and Management, Warsaw >
Contemporary Economics, Volume 5 - >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/48842
|
| | |
| Title: | | Influence of a company's social initiatives on the consumer attitude towards it: Results of experimental research  |
| Authors: | | Pawlak, Marek Zasuwa, Grzegorz |
| Issue Date: | | 2011 |
| Citation: | | [Journal:] Contemporary Economics [ISSN:] 1897-9254 [Volume:] 5 [Year:] 2011 [Issue:] 2 [Pages:] 80-89 |
| Abstract: | | This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by a food sector company were used in the research. Research work was conducted using a sample of real consumers. It was shown that information about undertaking a single social initiative by a company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse. |
| Subjects: | | consumer behaviour corporate social initiatives corporate attitudes |
| JEL: | | M31 |
| Persistent Identifier of the first edition: | | doi:10.5709/ce.1897-9254.14 |
| Document Type: | | Article |
| Appears in Collections: | | Contemporary Economics, Volume 5 -
|
| Files in This Item:
| |
|
| No. of Downloads:
| |
| last Month |
last 3 Month |
total |
|
|
|
|
|
| |
| | |
Download bibliographical data as:
BibTeX
|
| |
Share on:http://hdl.handle.net/10419/48842
|
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.
|