Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/48779 
Year of Publication: 
2007
Citation: 
[Journal:] Contemporary Economics [ISSN:] 1897-9254 [Volume:] 1 [Issue:] 3 [Publisher:] Vizja Press & IT [Place:] Warsaw [Year:] 2007 [Pages:] 71-81
Publisher: 
Vizja Press & IT, Warsaw
Abstract: 
Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying modified strategies and marketing tools in Slovak higher educational market. The study deals with main and dominant approaches in this area of managing of educational institutions in Slovak environment but the study also presents the results of the research. The sample of the research was selected from students of the Faculty of Management, University of Preöov, Slovak Republic. There was marketing product policy designed and mainly communications policy and image mainly analysed there. There are offered some suggestions for universities in the final part of the study.
Document Type: 
Article

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