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dc.contributor.authorEmons, Winanden_US
dc.contributor.authorFluet, Claudeen_US
dc.date.accessioned2011-08-12T09:51:20Z-
dc.date.available2011-08-12T09:51:20Z-
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/10419/48713-
dc.description.abstractTwo firms produce a product with a horizontal and a vertical characteristic that we call quality. The difference in the quality levels determines how the firms share the market. Consumers do not observe quality before purchase. Under non-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both scenarios firms may boast at a cost. In equilibrium firms actually do so, but consumers rationally infer the true quality if firms advertise. Under comparative advertising the firms never advertise together which they may do under non-comparative advertising.en_US
dc.language.isoengen_US
dc.publisherZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft Kiel und Hamburgen_US
dc.relation.ispartofseriesBeiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns D12-V3en_US
dc.subject.jelD82en_US
dc.subject.jelL15en_US
dc.subject.jelM37en_US
dc.subject.ddc330en_US
dc.subject.keywordadvertising-
dc.subject.keywordcostly state falsification-
dc.subject.keywordsignalling-
dc.titleNon-comparative versus Comparative Advertising as a Quality Signalen_US
dc.typeConference Paperen_US
dc.identifier.ppn671765132en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:vfsc11:48713-
Appears in Collections:Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft - Lektionen aus der Krise

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