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Verein für Socialpolitik >
Jahrestagung des Vereins für Socialpolitik 2011 (Frankfurt a. M.): Die Ordnung der Weltwirtschaft - Lektionen aus der Krise >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/48713
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Full metadata record
| DC Field | | Value | | Language |
| dc.contributor.author | | Emons, Winand | | en_US |
| dc.contributor.author | | Fluet, Claude | | en_US |
| dc.date.accessioned | | 2011-08-12T09:51:20Z | | - |
| dc.date.available | | 2011-08-12T09:51:20Z | | - |
| dc.date.issued | | 2011 | | en_US |
| dc.identifier.uri | | http://hdl.handle.net/10419/48713 | | - |
| dc.description.abstract | | Two firms produce a product with a horizontal and a vertical characteristic that we call quality. The difference in the quality levels determines how the firms share the market. Consumers do not observe quality before purchase. Under non-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both scenarios firms may boast at a cost. In equilibrium firms actually do so, but consumers rationally infer the true quality if firms advertise. Under comparative advertising the firms never advertise together which they may do under non-comparative advertising. | | en_US |
| dc.language.iso | | eng | | en_US |
| dc.publisher | | ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft Kiel und Hamburg | | en_US |
| dc.relation.ispartofseries | | Beiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns D12-V3 | | en_US |
| dc.subject.jel | | D82 | | en_US |
| dc.subject.jel | | L15 | | en_US |
| dc.subject.jel | | M37 | | en_US |
| dc.subject.ddc | | 330 | | en_US |
| dc.subject.keyword | | advertising | | - |
| dc.subject.keyword | | costly state falsification | | - |
| dc.subject.keyword | | signalling | | - |
| dc.title | | Non-comparative versus Comparative Advertising as a Quality Signal | | en_US |
| dc.type | | Conference Paper | | en_US |
| dc.identifier.ppn | | 671765132 | | en_US |
| dc.rights | | http://www.econstor.eu/dspace/Nutzungsbedingungen | | en_US |
| Appears in Collections: | | Jahrestagung des Vereins für Socialpolitik 2011 (Frankfurt a. M.): Die Ordnung der Weltwirtschaft - Lektionen aus der Krise
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