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Jahrestagung des Vereins für Socialpolitik 2011 (Frankfurt a. M.): Die Ordnung der Weltwirtschaft - Lektionen aus der Krise >
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http://hdl.handle.net/10419/48691
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| Title: | | Media Bias and Advertising: Evidence from German Car Magazines  |
| Authors: | | Dewenter, Ralf Heimeshoff, Ulrich |
| Issue Date: | | 2011 |
| Series/Report no.: | | Beiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns D12-V2 |
| Abstract: | | This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufactures' advertisements on automobile reviews in German car magazines. By accounting for both endogeneity and sample selection we find a positive impact of advertising volumes on test scores. Moreover, also a home bias in terms of higher scores for German cars is observable. We account these results as some evidence for a media bias, induced by the two-sidedness of the markets. |
| JEL: | | L00 L82 C35 |
| Document Type: | | Conference Paper |
| Appears in Collections: | | Jahrestagung des Vereins für Socialpolitik 2011 (Frankfurt a. M.): Die Ordnung der Weltwirtschaft - Lektionen aus der Krise
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