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dc.contributor.authorKind, Hans Jarleen_US
dc.contributor.authorNilssen, Toreen_US
dc.contributor.authorSørgard, Larsen_US
dc.date.accessioned2011-07-01T08:42:22Z-
dc.date.available2011-07-01T08:42:22Z-
dc.date.issued2010en_US
dc.identifier.urihttp://hdl.handle.net/10419/47276-
dc.description.abstractUnder the current market structure in the TV industry advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g., cable operators). The latter implies that the distributors partly internalize the competition between the TV channels, since they take into account the fact that a lower viewer price at one channel will reduce the willingness to pay for rival channels. We find that a shift to a market structure where advertising prices as well as viewer prices are set competitively by the TV channels might increase joint industry profits. The reason is that this market structure, in contrast to the one we observe today, directly addresses the two-sidedness of the market. We also show that this is to the benefit of the viewers.en_US
dc.language.isoengen_US
dc.publisherDep. of Economics, Univ. of Oslo Osloen_US
dc.relation.ispartofseriesMemorandum // Department of Economics, University of Oslo 2010,18en_US
dc.subject.jelL13en_US
dc.subject.jelL22en_US
dc.subject.jelL82en_US
dc.subject.ddc330en_US
dc.subject.keywordTwo-sided marketsen_US
dc.subject.keywordadvertisingen_US
dc.subject.keywordmedia economicsen_US
dc.subject.stwFernsehenen_US
dc.subject.stwFernsehprogrammen_US
dc.subject.stwFernsehwerbungen_US
dc.subject.stwWillingness to payen_US
dc.subject.stwMarktsegmentierungen_US
dc.titlePrice coordination in two-sided markets: Competition in the TV industryen_US
dc.typeWorking Paperen_US
dc.identifier.ppn642196915en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
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