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Title:The right look: Conservative politicians look better than their voters reward it PDF Logo
Authors:Berggren, Niclas
Jordahl, Henrik
Poutvaara, Panu
Issue Date:2010
Series/Report no.:CESifo working paper: Public Choice 3310
Abstract:Previous research has established that good-looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and also have a larger beauty premium in municipal, but not in parliamentary, elections. We discuss possible explanations for these patterns, based on the fact that municipal candidates are relatively unknown.
Subjects:beauty
elections
political candidates
appearance
ideology
parties
JEL:D72
J45
J70
Document Type:Working Paper
Appears in Collections:CESifo Working Papers, CESifo Group Munich

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