Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/45814
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dc.contributor.authorHarder, Fraukeen_US
dc.contributor.authorHoz-Klemme, Assafen_US
dc.date.accessioned2011-06-10en_US
dc.date.accessioned2011-06-16T14:12:56Z-
dc.date.available2011-06-16T14:12:56Z-
dc.date.issued2011en_US
dc.identifier.isbn978-3-939159-93-3en_US
dc.identifier.urihttp://hdl.handle.net/10419/45814-
dc.language.isogeren_US
dc.publisher|aHochsch., Fachbereich Wirtschaft |cWismaren_US
dc.relation.ispartofseries|aWismarer Diskussionspapiere |x04/2011en_US
dc.subject.jelL16en_US
dc.subject.jelL64en_US
dc.subject.jelL19en_US
dc.subject.ddc330en_US
dc.titleEmotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTUen_US
dc.typeWorking Paperen_US
dc.identifier.ppn661911969en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:hswwdp:042011-

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