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EconStor >
Hochschule Wismar >
Fachbereich Wirtschaft, Hochschule Wismar >
Wismarer Diskussionspapiere, Fachbereich Wirtschaft, Hochschule Wismar >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/45814
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Full metadata record
| DC Field | | Value | | Language |
| dc.contributor.author | | Harder, Frauke | | en_US |
| dc.contributor.author | | Hoz-Klemme, Assaf | | en_US |
| dc.date.accessioned | | 2011-06-10 | | en_US |
| dc.date.accessioned | | 2011-06-16T14:12:56Z | | - |
| dc.date.available | | 2011-06-16T14:12:56Z | | - |
| dc.date.issued | | 2011 | | en_US |
| dc.identifier.isbn | | 978-3-939159-93-3 | | en_US |
| dc.identifier.uri | | http://hdl.handle.net/10419/45814 | | - |
| dc.language.iso | | ger | | en_US |
| dc.publisher | | Hochsch., Fachbereich Wirtschaft Wismar | | en_US |
| dc.relation.ispartofseries | | Wismarer Diskussionspapiere 04/2011 | | en_US |
| dc.subject.jel | | L16 | | en_US |
| dc.subject.jel | | L64 | | en_US |
| dc.subject.jel | | L19 | | en_US |
| dc.subject.ddc | | 330 | | en_US |
| dc.title | | Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU | | en_US |
| dc.type | | Working Paper | | en_US |
| dc.identifier.ppn | | 661911969 | | en_US |
| dc.rights | | http://www.econstor.eu/dspace/Nutzungsbedingungen | | en_US |
| dc.identifier.repec | | RePEc:zbw:hswwdp:042011 | | - |
| Appears in Collections: | | Wismarer Diskussionspapiere, Fachbereich Wirtschaft, Hochschule Wismar
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