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Title:Transactional innovation and the de-commoditization of the Brazilian coffee trade PDF Logo
Authors:Andriani, Pierpaolo
Herrmann-Pillath, Carsten
Issue Date:2011
Series/Report no.:Working paper series // Frankfurt School of Finance & Management 162
Abstract:Recent research into international trade has highlighted the role of trade costs in determining the geography of trade. We propose that the notion of comparative advantage has to be expanded to include different capacities to transact and the pertinent factor endowments (organizational and social capital). In a 'transactional regime', sets of transaction-enabling tasks (TETs) are arranged to overcome a given pattern of trade resistances. We argue that transactional regimes impact the flows and contents of information that guide the decision making of producers and therefore also shape the resulting international division of labour. Transactional regimes can be classified according to a three-dimensional state space of trade resistances covering certain most generic aspects of information. We apply this approach to analyze the case of the Brazilian coffee business that has evolved into a bifurcated 'commoditized' and 'de-commoditized' regime in the past twenty years, triggered by the entrepreneurial action of a single company, illycaffè. An entirely new business model has resulted into a shift of the transactional regime in coffee trade, with implications for the distribution of the gains from trade.
Subjects:trade costs
trade in tasks
transactional regime
entrepreneurship in international trade
coffee
illycaffè
JEL:F14
F19
Document Type:Working Paper
Appears in Collections:Frankfurt School - Working Paper Series, Frankfurt School of Finance and Management

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