Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/44940 
Authors: 
Year of Publication: 
2011
Series/Report no.: 
Research Papers on Marketing Strategy No. 2/2011
Publisher: 
Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing, Würzburg
ISBN: 
978-3-00-034362-9
Document Type: 
Working Paper

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