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dc.contributor.authorEvens, Tomen_US
dc.date.accessioned2011-02-18T16:12:58Z-
dc.date.available2011-02-18T16:12:58Z-
dc.date.issued2010en_US
dc.identifier.urihttp://hdl.handle.net/10419/44344-
dc.description.abstractInteracting with network externalities and switching costs, exclusive dealings for premium contents in digital broadcasting markets allow incumbents to deny rivals critical mass and profitable market entry. A downstream company that acquires the exclusive rights to high-quality programming in the upstream market may obtain a competitive advantage over its rivals which suffer from negative externalities. Instead of fostering competition and innovation, exclusive licensing serves as an effective entry-deterrent strategy in order to preserve market power and to leverage monopolies. Although exclusivity for premium content has long been considered the only way for guaranteeing the remuneration of the vast investments in content production and platform infrastructure, this paper challenges the profitability of this exclusivity strategy in network industries. The paper questions the traditional economic assumptions underlying exclusivity of content and argues that the increasing emergence of multi-sided platforms in the broadcasting industry creates incentives for right holders to multi-home rather than single-home their contents.en_US
dc.language.isoengen_US
dc.publisherITS Europe Berlinen_US
dc.relation.ispartofseries21st European Regional ITS Conference, Copenhagen 2010en_US
dc.subject.ddc330en_US
dc.subject.keywordBusiness modelen_US
dc.subject.keyworddigital broadcastingen_US
dc.subject.keywordexclusivityen_US
dc.subject.keywordbundlingen_US
dc.subject.keywordshared accessen_US
dc.subject.keywordinnovationen_US
dc.titleChallenging content exclusivity in network industries: the case of digital broadcastingen_US
dc.typeConference Paperen_US
dc.identifier.ppn654503028-
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:itse10:12-
Appears in Collections:21st European Regional ITS Conference, Copenhagen 2010

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