EconStor >
International Telecommunications Society (ITS) >
21st European Regional ITS Conference, Copenhagen 2010 >

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10419/44317
  
Title:Assessment of First Comer Advantages and Network Effects; the Case of Turkish GSM Market PDF Logo
Authors:Tözer, Ayhan
Issue Date:2010
Series/Report no.:21st European Regional ITS Conference, Copenhagen 2010
Abstract:First comer advantages and network effects are frequently stated as among the most important determinants of market structures and this is particularly relevant for network economies including telecommunications markets. Connected to this, regulatory tools such as number portability have frequently been used to reduce market imperfections resulting from these effects. Within this context, this paper aims to analyze the role of these factors in creating the current market structure of Turkish GSM sector. By examining relevant data such as development of market shares in a historical perspective and by making use of consumer surveys, it is concluded that the dominant operator has benefited from being first comer in the market and established a stable market share (power) due to network effects that are used by this firm deliberately to entrench its position especially in the form of switching costs, scale economies, brand image and tariff (on-net vs. off-net pricing) differentiation; however, it is also observed that introduction of number portability lead to reduction in switching costs, increasing market competition.
Subjects:First comer advantages
Network effects
Mobile telephony (GSM)
number portability
Competition
Regulation and Consumer preferences
Document Type:Conference Paper
Appears in Collections:21st European Regional ITS Conference, Copenhagen 2010

Files in This Item:
File Description SizeFormat
35_toezer.pdf477.71 kBAdobe PDF
No. of Downloads: Counter Stats
Download bibliographical data as: BibTeX
Share on:http://hdl.handle.net/10419/44317

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.