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Title:Who will be idol? The importance of social networks for winning on reality shows PDF Logo
Authors:Heizler, Odelia
Kimhi, Ayal
Issue Date:2010
Series/Report no.:Discussion paper series // Forschungsinstitut zur Zukunft der Arbeit 5056
Abstract:This paper examines, both theoretically and empirically, the effect of social networks and belonging to minority groups (or race) on the probability of winning in reality television shows. We develop a theoretical model that studies viewer behavior by presenting a framework of competition between two contestants from two different groups. The results are examined empirically using unique contestant data from the highly popular reality show A Star Is Born, the Israeli counterpart of American Idol. Our main finding is that social networks and belonging to minority groups play key roles in the contestant's victory, but their effects are nonlinear: the social network effect is U-shaped, whereas that of belonging to a minority group follows an inverted U shape. Beyond the world of reality TV, this paper sheds light on the general behavior of social networks as well.
Subjects:American Idol
social networks
minority groups
contest
voting
JEL:J15
D71
P16
Document Type:Working Paper
Appears in Collections:IZA Discussion Papers, Forschungsinstitut zur Zukunft der Arbeit (IZA)

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