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dc.contributor.authorHerrmann-Pillath, Carstenen_US
dc.date.accessioned2010-12-13en_US
dc.date.accessioned2011-01-20T10:53:51Z-
dc.date.available2011-01-20T10:53:51Z-
dc.date.issued2010en_US
dc.identifier.urihttp://hdl.handle.net/10419/43710-
dc.description.abstractBuilding on the philosophy of Charles Sanders Peirce, recent advances in biosemiotics have resulted into a concise framework for the analysis of signs in living systems. This paper explores the potential for economics and shows how biosemiotics can integrate two different research agendas, each of which are also connected with biological theories, namely neuroeconomics and the theory of networks. I introduce the triadic conceptual framework established by Peirce which distinguishes between object, sign and interpretant and the corresponding causal forces in evolving hierarchical systems. This framework is used to systematize recent results of neuroeconomics in the form of the dual selves approach, following early contributions of James Coleman, partitioning the individual into the acting self and the object self. This distinction implies that there is a fundamental information asymmetry between the two selves. Against this background, the semeiotic process is an information generating and processing dynamics, which is driven by the internal selection of classificatory schemes of actions chosen and the population level dynamics of sign selection, with mimetic behavior as a driver. This can be further analyzed by means of the theory of signal selection. A central insight is that the internal information gap between acting self and object self implies a systematic role of sign processing in social networks for any kind of consumer choice. I exemplify my approach with empirical references to food consumption as a most universal and simple form of consumer choice.en_US
dc.language.isoengen_US
dc.publisherFrankfurt School of Finance & Management Frankfurt, M.en_US
dc.relation.ispartofseriesWorking paper series // Frankfurt School of Finance & Management 153en_US
dc.subject.jelB52en_US
dc.subject.jelD80en_US
dc.subject.jelQ57en_US
dc.subject.ddc330en_US
dc.subject.keywordconsumer choiceen_US
dc.subject.keywordbiosemioticsen_US
dc.subject.keyworddual selvesen_US
dc.subject.keywordnetworksen_US
dc.subject.keywordsignal selectionen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwNeuroökonomieen_US
dc.subject.stwSoziales Netzwerken_US
dc.subject.stwSemiotiken_US
dc.subject.stwBioökonomiken_US
dc.subject.stwTheorieen_US
dc.subject.stwNahrungsmittelkonsumen_US
dc.titleMeaning and function in the theory of consumer choice: dual selves in evolving networksen_US
dc.typeWorking Paperen_US
dc.identifier.ppn641580665en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:fsfmwp:153-
Appears in Collections:Frankfurt School - Working Paper Series, Frankfurt School of Finance and Management

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