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http://hdl.handle.net/10419/43414
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| Title: | | Tecnologías de la información y comunicación y competitividad administrativa de agencias de viajes minoristas en Mérida, Yucatán  |
| Authors: | | Caro Encalada, Manuel Vela Sosa, Raúl Leyva Morales, Carlos |
| Issue Date: | | 2010 |
| Series/Report no.: | | Economic analysis working papers 2010,1 |
| Abstract (Translated): | | We analyze the role played by the e-business in retail travel agencies in Merida, Yucatan, and its components and impact, focusing on competitive sale of tourist products made by these agencies. Virtual agencies in Mexico still need a real link with their customers and this is only achieved through traditional travel agents. That in the case of retail travel agencies in Merida, e-Business is fulfilling the function of serving as a means of connectivity between users and servers of tourist products, but not with the functions of: connecting the value chain among these businesses, their suppliers, partners and customers, to reduce their costs, nor to penetrate market segments or niches profitable for them. That these agencies in a number of cases, do not have the necessary resources in e-business or have failed to apply them to gain a competitive advantage over their competitors. And, since the chances of these companies are limited by the current strength of resources and capabilities (median availability of a website, little or no staff training, lack of skills and knowledge of staff, among others), it is not possible to implement them a competitive strategy. |
| Subjects: | | Tecnologías de Información E-business Turismo Agencias de Viajes minoristas Mérida |
| JEL: | | M21 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Economic Analysis Working Papers: EAWP, Economists Association of La Coruña
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