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http://hdl.handle.net/10419/41636
  

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dc.contributor.authorKroll, Eike Benjaminen_US
dc.contributor.authorMüller, Holgeren_US
dc.contributor.authorVogt, Bodoen_US
dc.date.accessioned2010-11-16en_US
dc.date.accessioned2010-11-19T10:09:32Z-
dc.date.available2010-11-19T10:09:32Z-
dc.date.issued2010en_US
dc.identifier.piurn:nbn:de:swb:90-206837-
dc.identifier.urihttp://hdl.handle.net/10419/41636-
dc.description.abstractThis study investigates context effects in general and the compromise effect in particular. It is argued that earlier research in this area lacks realism, a shortcoming that is a major drawback to research conclusions and stated management implications. The importance of this issue is stressed by previous research showing that behavioral anomalies found in hypothetical experimental settings tend to be significantly reduced when real payoff mechanisms are introduced. Therefore, to validate the compromise effect, an enhanced design is presented with participants making binding purchase decisions in the laboratory. We find that the compromise effect holds for real purchase decisions, and therefore is validated, and is not an artificial effect in surveys on hypothetical buying decisions. While conclusions and implications for marketing managers, derived in previous work assume that context effects hold for real market decisions, the results created by this enhanced design close this gap in the literature.en_US
dc.language.isoengen_US
dc.publisherKIT [u.a.] Karlsruheen_US
dc.relation.ispartofseriesWorking paper series in economics 12en_US
dc.subject.jelD8en_US
dc.subject.jelC9en_US
dc.subject.ddc330en_US
dc.subject.keyworddecision-makingen_US
dc.subject.keywordanomaliesen_US
dc.subject.keywordirrelevant alternativesen_US
dc.subject.keywordcontext effectsen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwVerhaltensökonomiken_US
dc.subject.stwTesten_US
dc.titleExperimental evidence of context-dependent preferences in risk-free settingsen_US
dc.typeWorking Paperen_US
dc.identifier.ppn640031420en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
dc.identifier.repecRePEc:zbw:kitwps:12-
Appears in Collections:Working Paper Series in Economics, Karlsruher Institut für Technologie (KIT)

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