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http://hdl.handle.net/10419/40162
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| Title: | | Small is beautiful: Experimental evidence of donors' preferences for charities  |
| Authors: | | Borgloh, Sarah Dannenberg, Astrid Aretz, Bodo |
| Issue Date: | | 2010 |
| Series/Report no.: | | ZEW Discussion Papers 10-052 |
| Abstract: | | This paper studies the effect of information about a charity's size on individuals' donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate for various charitable purposes. The results show that if subjects are to choose between large organizations with high annual revenues and small organizations with low revenues, they prefer the small organizations. We also provide insights why donors prefer the small organizations and discriminate between different theoretical approaches. |
| Subjects: | | charitable contributions information framed field experiment fundraising |
| JEL: | | H41 C91 D83 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Publikationen von Forscherinnen und Forschern des ZEW ZEW Discussion Papers
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