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Title:Small is beautiful: Experimental evidence of donors' preferences for charities PDF Logo
Authors:Borgloh, Sarah
Dannenberg, Astrid
Aretz, Bodo
Issue Date:2010
Series/Report no.:ZEW Discussion Papers 10-052
Abstract:This paper studies the effect of information about a charity's size on individuals' donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate for various charitable purposes. The results show that if subjects are to choose between large organizations with high annual revenues and small organizations with low revenues, they prefer the small organizations. We also provide insights why donors prefer the small organizations and discriminate between different theoretical approaches.
Subjects:charitable contributions
information
framed field experiment
fundraising
JEL:H41
C91
D83
Document Type:Working Paper
Appears in Collections:Publikationen von Forscherinnen und Forschern des ZEW
ZEW Discussion Papers

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